challenge

We know our audiences are always on the lookout for cool new ways to express themselves and their love for Minute Maid both online and offline. But, their dedication goes far beyond solely posing with our product or rocking branded swag on Instagram, they want something more.

solution 

Our fans are eager to memorialize their passions for Minute Maid in ways nobody else ever has, as seen in the comments on Threads. Minute Maid partnered with a world-renowned tattoo studio, to offer free tattoos to our biggest fans in celebration of Friday the 13th. This iconic day in the tattoo world is celebrated for its tradition of artists unveiling exclusive designs for fans to get at a fraction of the usual cost.