vitaminwater x The Hot Dog KingThe "From New York" campaign positions vitaminwater as a true embodiment of its NYC origins: dynamic, delicious, and anything but ordinary. This made our partnership with "Hot Dog King" Dan Rossi a natural fit.
From October 18-20, we brought the campaign to life by transforming his iconic carts with vitaminwater branding. We delighted New Yorkers with free glizzys in custom food boats, complemented by free vitaminwater.
This high-impact, in-person event, amplified across vitaminwater and dan’s channels, earned media, and influencer content, successfully made people want a hot dog… real bad 🌭
