challenge

24 hours before Charli XCX, our social team was tasked with creating a content capture plan surrounding vitaminwater’s presence at the event.

Charli’s team welcomed the possibility of partnering with a brand that seamlessly fit into the exclusive fan experience. So why vitaminwater? Simple, we’re brat.

48 hours out this was all the information we were given. Basic logistics, but nothing more

solution 

We pulled from culture to fuel social, which has become typical behavior for vitamiwnater social channels. There was a focus on being synergist with Charli and brat energy; we didn’t want to warrant any ‘silence brand’ chatter. vitaminwater is a charli fan, which is why our content tried to mimic what a regular attendees of the event may look like.