Babehouse x vitaminwater

Results

• 4.24m+ total impressions (+294x vs. benchmark)

• 2.5k+ total engagements (+1.29x vs. benchmark)

• the best turnout at a babehouse event yet with 45+ ig story tags of fans sharing their good times with us (+145% vs. previous activation)

Role

Community Management + Strategy

Year

2025

challenge

help our friends (especially our lgbtq+ ones) find love around valentine’s day in a landscape where singles are sick of the apps, queer dating is more complex than ever, and nyc has been confirmed as the worst city for dating. 

solution 

partner with joyface, a nyc bar that connects and celebrates the queer community, on february 11 for their monthly themed event called babehouse to turn hopeful singles into potential lovers, amplified through a social-first approach including:

• posting 15+ pieces of content on owned channels to drive awareness, solidify ourselves in the matchmaking space, and recap the experience. 

• meeting our audience where they were at through creating a hinge account to promote and invite people, matching and conversing with 40+ users.